Digital Signage Experience (DSE) 2024

No matter what segment of the digital signage industry that a person participates in, one fact that we can all agree upon is that content is critical. It is the method to deliver on the messages set forth in the objectives that should be the central focus points of each display that is deployed.

The Digital Content and Media Expert (DCME) program defines content and explains how content can be an effective communication tool.

It explores the history of communication and content and takes a closer look at what content can and cannot do.

The DCME looks at the impact and relevance of content, emphasizing the need to begin by clearly articulating the objectives. Then, it shows how to combine objectives and content to engage the viewer. It points out the necessity to create a strategy before moving forward and explores both applications and venues.

The course discusses the physical properties of content and introduces rules for good content design. It then reviews examples of the costs of content production, and various options for outsourcing.

Wrapping up, the DCME discusses the business side of content, and how analytics play into it as it relates to return on investment.

Course fee: $495 (late registration: $595), which can be added to DSE registration

Note: The DCME exam will be offered online following the course. Review materials will also be available. After successfully passing the exam, you will receive a digital certificate of completion.

Join us as we take a look at some of the latest digital signage installations in Las Vegas: Atomic Golf and ARTE MUSEUM.

Atomic Golf is a four-story entertainment factory that breaks the boundaries of what is known about golf. A brand new Las Vegas attraction that opened on March 22, 2024, there are digital experiences and messaging from the parking lot to the tee line.

d'strict introduced ARTE MUSEUM LAS VEGAS, an immersive art exhibition space, arriving for the first time in the United States, in November 2023. ARTE MUSEUM LAS VEGAS showcases works inspired by nature under the theme of ETERNAL NATURE. The exhibition incorporates both the natural landscapes and the cultural backdrop of the city. Visitors can also enjoy the ARTE TEA BAR for a unique teahouse experience enriched with media art. Each piece of artwork delivers not just a vivid visual journey, but also a multi-sensory engagement—from enveloping soundscapes to tailor-made aromas—that amounts to a completely immersive experience.

Transportation will be provided and will depart from the Las Vegas Convention Center.

This is a ticketed event that can be added to registration. Cost: $199.

The LDI exhibit hall is open to all DSE attendees. Learn more about LDI

Large-scale video screens installations continue to blur the lines between entertainment spectacle and informational digital signage. Creative teams are leveraging real-time graphics, generative AI, and interactive technologies from entertainment to reimagine public spaces as immersive artistic canvases. This presentation explores emerging trends at the convergence of live events and architectural media, highlighting landmark projects that point to a future where video displays transform placemaking.

This session is co-presented with frame:work, a community of live & virtual pixel makers.

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Illuminating Creativity: Infusing Playfulness in Tech-Driven Experiences

How can a playful approach drive innovation in immersive technology? Craig Winslow explores the importance of infusing creative curiosity and joy into Winslow Studio's immersive projection projects, which combine art and technology. Through personal stories, challenges, and triumphs, he reveals how a playful mindset can lead to breakthroughs, surprise, and inspiration, even in the most tech-heavy environments. Attendees will discover how embracing play can unlock creativity while keeping the human spirit at the center of digital experiences.

Key Takeaways:

• Rediscover the importance of play and why it’s crucial in unlocking innovative concepts within tech-driven projects.
• Develop strategies for maintaining artistic integrity and imagination in the face of technological complexity.
• Understand how to blend storytelling, design, and technology to create meaningful and memorable experiences.
• Tips for fostering playfulness within your teams and workflows, even in high-pressure, results-oriented environments.

The session is open to DSE All-Access and Conference pass holders as well as LDI VIP Pass holders. Individual tickets are available for $79.

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Dane Mathews will explore the evolution of break-through omni-channel experiences centered around driving customer loyalty and brand engagement, and how Taco Bell is leveraging their innovative spirit to reimagine how technology is used within their restaurants and beyond. Attendees will hear firsthand how Taco Bell is harnessing the power of collaboration to develop a new breed of restaurant experiences.

Key Takeaways:

1. Omni-channel execution drives both opportunity and complexity
2. Customer experience and team member experience must evolve together to drive outcomes
3. Agile transformation paves the path to next – in a brand with strong customer loyalty, you need to hold on to what makes the brand the brand, while constantly striving for new ways to drive engagement through innovation and iteration
4.  Technology will change everything, and then change it again

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Join your peers the night before the DSE expo hall opens at our industry mixer at the Las Vegas Convention Center, overlooking the Sphere!

The event will follow the 4:30 pm keynote "Innovating Experience: Taking a Bold Approach to Customer Connection in QSR and Beyond" with Dane Mathews, Chief Digital & Technology Officer, Taco Bell.

Premier sponsor: OptiSigns
Supporting sponsors: CrimsonAV, Mvix, SNA Displays
RSVP: https://questex.surveysparrow.com/s/dse-mixer/tt-g2gfE
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