Digital Signage Experience (DSE) 2024

In this talk, Gentilhomme CEO and Creative Director, Thibaut Duverniex will explore the intersection of digital and physical realms, where storytelling and world-building come together to create immersive and transformative experiences in entertainment. Discover the techniques and artistry behind crafting impactful experiences that captivate and inspire audiences regardless of the medium.

Takeaways to include:

1. Creating Impact for Stakeholders: Immersive experiences should not only captivate audiences but also deliver measurable value to stakeholders. Aligning creative vision with business objectives ensures that every project drives engagement, brand loyalty, and revenue growth.
2. The Medium is Not the Message: The essence of a story should transcend the medium through which it is told. The core message and emotional resonance of a narrative are what truly matter, regardless of whether it is delivered digitally, physically, or both.
3. Hiding Technology to Create Magic: Master the art of seamlessly integrating technology to make it invisible to the audience, creating a magical experience that captivates without distraction.
4. Creating Entertainment at Scale: Learn effective strategies for producing high-quality, large-scale entertainment that stays consistent and engaging across diverse platforms.

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