Digital Signage Experience (DSE) 2024

In this talk, Gentilhomme CEO and Creative Director, Thibaut Duverniex will explore the intersection of digital and physical realms, where storytelling and world-building come together to create immersive and transformative experiences in entertainment. Discover the techniques and artistry behind crafting impactful experiences that captivate and inspire audiences regardless of the medium.

Takeaways to include:

1. Creating Impact for Stakeholders: Immersive experiences should not only captivate audiences but also deliver measurable value to stakeholders. Aligning creative vision with business objectives ensures that every project drives engagement, brand loyalty, and revenue growth.
2. The Medium is Not the Message: The essence of a story should transcend the medium through which it is told. The core message and emotional resonance of a narrative are what truly matter, regardless of whether it is delivered digitally, physically, or both.
3. Hiding Technology to Create Magic: Master the art of seamlessly integrating technology to make it invisible to the audience, creating a magical experience that captivates without distraction.
4. Creating Entertainment at Scale: Learn effective strategies for producing high-quality, large-scale entertainment that stays consistent and engaging across diverse platforms.

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LED has become the digital drywall that is setting a new standard for design and interaction.

Narrow pitch LED displays are revolutionizing interior spaces as a transformative building material. These displays are an increasingly integral part of modern architecture due to their slim profiles, lightweight construction and modular design. This session will dive into the technological advancements driving this trend, including improvements in pixel pitch, power efficiency and sustainable manufacturing, and explain how these displays are reshaping corporate, retail, residential, and public spaces.

Attendees will gain insights into how to seamlessly integrate LED displays into environments to enhance interactive experiences and create smart, responsive spaces. The session will explore real-world applications and future trends including MicroLED and transparent LED technologies and provide practical advice on selecting the right pixel pitch for various projects.

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Organizations are navigating demographic shifts and evolving workforce dynamics that demand new tools and strategies. The rise of the hybrid workforce and return-to-office mandates have accelerated the need for flexible, adaptable solutions. At the same time, workplaces are experiencing a significant cultural shift as Gen Z and younger employees make up a growing majority of the workforce. These digital natives have higher expectations for how technology should be woven into the workplace. Accustomed to modern communication and collaboration tools in their personal lives, they expect the same level of seamlessness at work. Join Korbyt’s Natalie Appleton and George Clopp for a closer look at the tools savvy companies use to engage, motivate, and inspire all their employees to do their best work anywhere.

Whether you're building an IoT device, interactive kiosk, or digital signage solution, ensuring secure and reliable graphical output is essential. Open source technologies provide powerful, out-of-the-box solutions for running full screen applications on edge devices, helping you accelerate your time to market while maintaining security and efficiency. In this presentation, we'll explore the key challenges in deploying secure digital signage and show how Ubuntu's open-source solutions can simplify compliance with cybersecurity requirements.

Join us to discover how open source can drive secure, scalable, and cost-effective digital signage deployments.

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Explore the transformative journey of transparent display technology and its profound impact on media architecture and digital signage. From its early innovations to the cutting-edge applications shaping today’s urban landscapes, this session delves into how transparent displays have redefined the relationship between digital media and physical space. Discover where the technology is headed, its growing role in interactive and sustainable design, and the possibilities it unlocks for creating immersive visual experiences.

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Detailing the on-site experiences with digital signage that achieves 22% revenue growth, the future isn't just coming—it's already here. 
Just as social media revolutionized connection and ride share apps transformed transportation, customer engagement is being redefined with personalized, behavior-driven digital displays that adapt in real time to your customers' needs. 
Discover how revenue uplift, higher customer satisfaction, and increased loyalty are not just possibilities but tangible results achievable with the right strategies.
Key Takeaways:

• Personalization through point-of-sale and loyalty data integration
  
  • Boost sales and customer retention by delivering tailored content.
    
• Demographic-based positioning
  
  • Increase engagement on specific calls to action by effectively targeting audiences.
    
• Amplify results across customer touchpoints
  
  • Utilize media networks to create a cohesive brand experience and maximize impact.
    
• Stay ahead in challenging times
  
  • Overcome economic slowdowns and labor shortages by enhancing customer experiences that drive behavior.
    

In this talk, we’ll explore how digital media can seamlessly blend with architecture and design to transform physical spaces into immersive, interactive environments. By leveraging cutting-edge technology, we can craft experiences that evoke emotion, spark imagination, and engage audiences in unforgettable ways. Join us as we dive into real-world examples, uncover the creative process, and discuss how the fusion of responsive digital media and physical space is shaping the future of experiential design.

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Join us as we announce the winners of the 2024 DIZZIE Awards, which recognize and celebrate visionaries from around the world whose digital signage installations and campaigns challenge existing standards and drive the industry forward. This year, we're introducing three new award categories: A Sustainable Solution Award and two Individual Awards: Trailblazer and Emerging Talent.

Sponsored by Creative Realities