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Monday, December 9
 

10:15am PST

How Taco Bell is Working to Revolutionize Drive Thru Experience
Monday December 9, 2024 10:15am - 11:00am PST
Taco Bell has heavily invested in digital menu boards for drive-thru as a key enterprise strategic initiative. Touching the highest number of guests, drive-thru has become the next frontier of Taco Bell’s digital initiatives to increase the percentage of known guests, increase customer loyalty, and drive check size. Taco Bell’s strategy for 2024 has included integration into their loyalty program, AI voice, and exploration of the ongoing role of AI, machine learning, and test and learn to dramatically accelerate their digital program.

Takeaways:
  1. Learn about key experience initiatives that will reset customer expectations for drive-thru experience
  2. Hear about how test and learn drives evolution, and the best practices Taco Bell has implemented
  3. Understand how enterprise alignment drives innovation – and how Taco Bell has organized for success

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Speakers
avatar for Jackie Walker

Jackie Walker

Retail Experience Strategy Lead, Publicis Sapient
avatar for Brynn Pearson

Brynn Pearson

Director, Digital & Omnichannel Customer Experience, Taco Bell
Monday December 9, 2024 10:15am - 11:00am PST
Stage 1

11:15am PST

How to Navigate a Large-Scale Rollout
Monday December 9, 2024 11:15am - 12:00pm PST
For any integrator or end user responsible for a large-scale deployment, this course offers real-world, pro-tips on how to anticipate, plan, and implement with success. As the saying goes, if you fail to plan – well, plan to fail. This session has been designed with the project planner in mind, and is hyper focused on the key steps, actions, and timelines required across the planning and deployment process: from discovery and objective setting, to architectural, infrastructure and network review – even partner selection – this course will identify and unpack everything you need to reduce risk, avoid failures, and ensure you’re digital signage project is ready to face the future.

Learning objectives:
  1. Overview of the 6 key components vital to planning for large-scale digital signage network, including setting goals, defining objectives, and creating a timeline for deployment.
  2. Assessment of the physical environment – how to tell if you’ll run into snafus and how to then prepare the environment for digital integration.
  3. How to approach hardware selection including displays, media device, and the ever-important mounting systems based on the physical / structural requirements
  4. Learn how to design an effective network infrastructure for digital signage, including considerations for CMS software selection that delivers the technical and content/advertising requirements
  5. Key tips on successful installation implementation and how to anticipate those pain points that occur when and where you least expect them
  6. Develop troubleshooting strategies for addressing common issues that may arise during the rollout

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Speakers
avatar for Michelle Montazeri

Michelle Montazeri

Sr. Director, Strategic Accounts, Legrand AV
avatar for Chris Neukam

Chris Neukam

VP, Supply Chain & IT, Creative Realities (CRI)
avatar for Mike Trzinski, PMP, CTS, DSCE

Mike Trzinski, PMP, CTS, DSCE

VP of Technical Delivery, Creative Realities (CRI)

Monday December 9, 2024 11:15am - 12:00pm PST
Stage 1

2:00pm PST

Emerging Trends from the CMS Perspective
Monday December 9, 2024 2:00pm - 2:45pm PST
Learning Objectives:
  • Customization & Collaboration: From Displays to Content
  • AI and Machine Learning for the End User Experience: Behind the Scenes
  • Personalization & Content Automation: From Delivery to Engagement
  • Ongoing Ownership & ROI Beyond Scalability: Top 5 Ways to Add Value

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Speakers
avatar for Lorna Campbell

Lorna Campbell

Director of Business Development, Screenfeed
avatar for Kiersten Gibson

Kiersten Gibson

EVP, Sales and Marketing, Reach Media Network

Monday December 9, 2024 2:00pm - 2:45pm PST
Stage 1

3:00pm PST

Plan & Prepare or Plummet: Guide to Planning a Digital Signage Project and How to Avoid the Pitfalls
Monday December 9, 2024 3:00pm - 3:45pm PST
Learning Objectives:
  • Understand the basics of digital signage technology and its benefits
  • Key factors to consider in planning; budget, content creation, hardware/software requirements
  • Best practices for creating engaging and dynamic content
  • Pitfalls to avoid; poor planning, inadequate maintenance, and lack of engagement
  • Gain insights on how to measure the success of your project

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Moderators
avatar for Jason Ault

Jason Ault

COO & Co-Founder, Coffman Media
Speakers
avatar for Edward Crowley

Edward Crowley

Consultant/Chief Engagement Officer, AAG Consulting/URway Consulting
avatar for Tom Gutman

Tom Gutman

Advisor, Sr. Creative Technologist, OhioHealth
avatar for Danny Hagen

Danny Hagen

Chief Revenue Officer, Wallboard
avatar for John Sormer

John Sormer

Vice President of Digital Operations, Snap Install

Monday December 9, 2024 3:00pm - 3:45pm PST
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