Digital Signage Experience (DSE) 2024

Produced by Advanced Learning Institute (ALI), this conference is a jam-packed, fast-paced 2 days of practical case studies and demos of the latest digital workplace tools for more engaging corporate communications!

Bonus: Tour the Digital Signage Experience!

See agenda and register

Produced by Advanced Learning Institute (ALI), this conference is a jam-packed, fast-paced 2 days of practical case studies and demos of the latest digital workplace tools for more engaging corporate communications!

Bonus: Tour the Digital Signage Experience!

See agenda and register

In this panel discussion led by Bob Bonniol from MODE, designers from TAIT and MODE discuss projects ranging from the recently opened Pier 57 with Google in NYC, Currents at the former Niagara Power Station, and The Avenues in North Riyadh Master Planning Phase with Melk, Pentagram, Benoy Architects, and giga-developer Majid Al-Fatim. The panel will focus on recent developments with AI, active sensing systems, media control, and other technologies that are combining to make placemaking dynamic and malleable, as well as the cultural, and programmatic advances of repurposing urban spaces to bring new life and activation that drives gathering, traffic, purpose, and joy! We'll dive deep into how generative and machine-learning based AI is combining with show control systems to make every experience of a space unique, and personalized, while also delivering incredible capacity to measure experience, and convert audience to community.

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As the DirectView LED technology matures, we are increasingly faced with the introduction and adoption of new marketing terms to describe the various advancements. However, not everyone is using these terms consistently, which leaves much room for confusion on the part of the buyer. George will lean on his years of experience in this space to help customers navigate the new terminology and the real benefits that can be realized.

Takeaways:

1. What exactly do we mean when we say FlipChip, COB, GOB, microLED, miniLED, etc.? 
2. How do these technologies work and how are they manufactured? 
3. What benefits do these advancements bring (or not), and the impact on your project ROI?

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The LDI exhibit hall is open to all DSE attendees. Learn more about LDI

Keynote: The Transformation of Live Concerts to Cultural Phenomena
In 2023-2024, Taylor Swift boosted world economies, and artists like Beyonce, Adele, and Coldplay used the power of video and real-time content to immerse their fans and tell a unique story. This session explores how the concert has completely been reimagined to become a visual feast of immersive content, 360-degree visual canvases and game-changing tech that merges realities.

Key takeaways:

1. Analyze the tech that makes it possible looking at key advancements including real-time content, and ST2110 workflows
2. Explore the creative and technical processes behind major shows.
3. Understand what this means for the future of live events

Keynote speaker: Emily Malone, Head of Live Events, Disguise
 

Panel: Navigating Careers and Breaking Barriers
 
Join us for an empowering panel discussion that highlights the experiences, challenges, and successes of women in the digital signage and live event industries. This panel will delve into important workplace issues, from finding your voice in critical moments to overcoming barriers in career advancement. Attendees will gain valuable insights from women leaders in the industry, explore professional development strategies, and learn how to foster more inclusive and supportive environments. Whether you’re looking to advance your career or support women in technology, this event offers a platform for meaningful dialogue and actionable takeaways.

Moderator: Brandy Alvarado-Miranda/ BAM! Marketing & PR Agency
 
Panelists:
- Nikki Ault, VP of Client Services, Coffman Media
- Kris (Siouxie Suru) Callahan, Marketing Manager, DetaiLED
- Carrie Garcia, US Business Development Manager, YCD Multimedia

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Montreal is a city that showcases a unique concentration of artists, creative studios, and innovation hubs. This has given rise to groundbreaking ways of creating experiences in the public realm: participants from 3 Montreal Studios will jam about their origins, how their studios developed, and how their unique take on content production and innovation push the boundaries on engaging public space audiences. Moderated by Cheryl Catterall, active in this ecosystem since the late ‘90s, this unique panel will focus the light on the teeming creative environment of the city and expose different ways of thinking about content and user engagement.

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Join us to explore a case study of a long-term user of AI and radio frequency (RF) derived digital signage analytics to measure baseline and an applied impact on the customer journey and how this impacts ROI measurement and calculation. We will briefly describe the technology deployed but primarily focus on how the client has applied the data to make better customer experiences, digital signage deployment counts, and content to enhance the solution for Signet Jewelers brand, Zales.

Attendees will learn about:
• Innovation in digital signage measurement using AI/machine learning
• How to apply the AI derived data for triggering
• How to apply the AI derived data for scheduling
• How to use the AI derived data to protect and grow digital signage budgets

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Hassan Murad, CEO and Co-founder of Intuitive AI, will introduce OMX, a sustainable media platform that turns everyday moments into shoppable opportunities. Learn how brands and media companies can use OMX’s interactive digital signage to create new revenue streams, improve engagement, and support sustainability goals. With real-world examples, Hassan will highlight the platform’s potential to help brands expand their digital presence and drive meaningful impact. This session offers practical insights for leveraging this new media channel to grow your business.

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Join fellow veterans of the practice of digital signage as you see new or emerging technology in the areas of connectivity, content management, interactivity, measurement, AI, and displays. This curated tour will include time with executive and technical experts on these technologies and how they are being implemented in real business scenarios.