Digital Signage Experience (DSE) 2024

In this panel discussion led by Bob Bonniol from MODE, designers from TAIT and MODE discuss projects ranging from the recently opened Pier 57 with Google in NYC, Currents at the former Niagara Power Station, and The Avenues in North Riyadh Master Planning Phase with Melk, Pentagram, Benoy Architects, and giga-developer Majid Al-Fatim. The panel will focus on recent developments with AI, active sensing systems, media control, and other technologies that are combining to make placemaking dynamic and malleable, as well as the cultural, and programmatic advances of repurposing urban spaces to bring new life and activation that drives gathering, traffic, purpose, and joy! We'll dive deep into how generative and machine-learning based AI is combining with show control systems to make every experience of a space unique, and personalized, while also delivering incredible capacity to measure experience, and convert audience to community.

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As the DirectView LED technology matures, we are increasingly faced with the introduction and adoption of new marketing terms to describe the various advancements. However, not everyone is using these terms consistently, which leaves much room for confusion on the part of the buyer. George will lean on his years of experience in this space to help customers navigate the new terminology and the real benefits that can be realized.

Takeaways:

1. What exactly do we mean when we say FlipChip, COB, GOB, microLED, miniLED, etc.? 
2. How do these technologies work and how are they manufactured? 
3. What benefits do these advancements bring (or not), and the impact on your project ROI?

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The AT&T Discovery District is a state-of-the-art, award-winning, public arts and entertainment district in downtown Dallas – and the DSE winner for Digital Signage Experience of the Year in 2022. Come hear the behind-the-scenes story of how the Discovery District became one of the nation’s most impressive media-rich public spaces. Roger will share the background that led to its development, highlight the individual media components that create the District’s state-of-the-art ecosystem, and discuss the District’s continuing impact as a beloved and sought-out public destination.

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Montreal is a city that showcases a unique concentration of artists, creative studios, and innovation hubs. This has given rise to groundbreaking ways of creating experiences in the public realm: participants from 3 Montreal Studios will jam about their origins, how their studios developed, and how their unique take on content production and innovation push the boundaries on engaging public space audiences. Moderated by Cheryl Catterall, active in this ecosystem since the late ‘90s, this unique panel will focus the light on the teeming creative environment of the city and expose different ways of thinking about content and user engagement.

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Join us to explore a case study of a long-term user of AI and radio frequency (RF) derived digital signage analytics to measure baseline and an applied impact on the customer journey and how this impacts ROI measurement and calculation. We will briefly describe the technology deployed but primarily focus on how the client has applied the data to make better customer experiences, digital signage deployment counts, and content to enhance the solution for Signet Jewelers brand, Zales.

Attendees will learn about:
• Innovation in digital signage measurement using AI/machine learning
• How to apply the AI derived data for triggering
• How to apply the AI derived data for scheduling
• How to use the AI derived data to protect and grow digital signage budgets

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