The AT&T Discovery District is a state-of-the-art, award-winning, public arts and entertainment district in downtown Dallas – and the DSE winner for Digital Signage Experience of the Year in 2022. Come hear the behind-the-scenes story of how the Discovery District became one of the nation’s most impressive media-rich public spaces. Roger will share the background that led to its development, highlight the individual media components that create the District’s state-of-the-art ecosystem, and discuss the District’s continuing impact as a beloved and sought-out public destination.
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