Digital Signage Experience (DSE) 2024

The AT&T Discovery District is a state-of-the-art, award-winning, public arts and entertainment district in downtown Dallas – and the DSE winner for Digital Signage Experience of the Year in 2022. Come hear the behind-the-scenes story of how the Discovery District became one of the nation’s most impressive media-rich public spaces. Roger will share the background that led to its development, highlight the individual media components that create the District’s state-of-the-art ecosystem, and discuss the District’s continuing impact as a beloved and sought-out public destination.

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Join us to explore a case study of a long-term user of AI and radio frequency (RF) derived digital signage analytics to measure baseline and an applied impact on the customer journey and how this impacts ROI measurement and calculation. We will briefly describe the technology deployed but primarily focus on how the client has applied the data to make better customer experiences, digital signage deployment counts, and content to enhance the solution for Signet Jewelers brand, Zales.

Attendees will learn about:
• Innovation in digital signage measurement using AI/machine learning
• How to apply the AI derived data for triggering
• How to apply the AI derived data for scheduling
• How to use the AI derived data to protect and grow digital signage budgets

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