Dane Mathews will explore the evolution of break-through omni-channel experiences centered around driving customer loyalty and brand engagement, and how Taco Bell is leveraging their innovative spirit to reimagine how technology is used within their restaurants and beyond. Attendees will hear firsthand how Taco Bell is harnessing the power of collaboration to develop a new breed of restaurant experiences.
Key Takeaways:
Omni-channel execution drives both opportunity and complexity
Customer experience and team member experience must evolve together to drive outcomes
Agile transformation paves the path to next – in a brand with strong customer loyalty, you need to hold on to what makes the brand the brand, while constantly striving for new ways to drive engagement through innovation and iteration
Technology will change everything, and then change it again
As Chief Digital & Technology Officer of Taco Bell, Dane leads enterprise digital CX & technology strategy including experience strategy & design, loyalty, customer relationship management (CRM), commerce, data analytics/automation, and foundational technologies. His team leverages... Read More →
