Taco Bell has heavily invested in digital menu boards for drive-thru as a key enterprise strategic initiative. Touching the highest number of guests, drive-thru has become the next frontier of Taco Bell’s digital initiatives to increase the percentage of known guests, increase customer loyalty, and drive check size. Taco Bell’s strategy for 2024 has included integration into their loyalty program, AI voice, and exploration of the ongoing role of AI, machine learning, and test and learn to dramatically accelerate their digital program.
Takeaways:
- Learn about key experience initiatives that will reset customer expectations for drive-thru experience
- Hear about how test and learn drives evolution, and the best practices Taco Bell has implemented
- Understand how enterprise alignment drives innovation – and how Taco Bell has organized for success
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