From retail to care facilities, affordable plug-and-play digital signage is booming in small and medium businesses. Readily available screens, devices, and software promise an easy entry point. However, lack of knowledge and overly simplified solutions can result in clunky systems that deliver poor user experience and are difficult to manage and maintain. In this session we’ll review the typical challenges faced by SMBs implementing plug-and-play signage, and explore real-world insights and "unlocks" for creating engaging and effective digital signage solutions.
Takeaways:
1) Typical challenges SMBs face in implementing plug-and-play digital signage
2) Common pitfalls that result in clunky systems and poor user experience
3) Insights for effective installations
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