The term “Immersive” has been highly successful in permeating various industries, from entertainment to education, promising heightened engagement and memorable experiences for audiences. But what qualifies as “immersive” when everything is “immersive”? What does the word “immersive” really mean and how can we assure quality?
In recent years, creators, designers, and experience makers have been constantly pushing and redefining the potential of human imagination through multisensory installations and unexpected locations, to a point where everything is immersive. Which prompts a critical question: are we lost in immersion?
This session aims to provoke reflections and spark conversations about the essence and evolution of immersive experience as an art form by examining format, technology, and location in new and upcoming ventures in this ever-evolving landscape of possibilities.
Takeaways:
1. Learn about the new format ventures and purpose behind technology.
2. Understand how the evolution of immersive experiences can affect the audience's perception.
3. Discover how any location (mall, airport, city, forest..) can become an attraction and generate KPIs through immersive content.
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