Digital Signage Experience (DSE) 2024: Full Schedule

8:00am PST

Digital Signage Certified Experts (DSCE) Course

Saturday December 7, 2024 8:00am - 5:00pm PST

Digital signage represents the fastest growing segment of the commercial AV, IT, traditional signage, content creation, and marketing industries. It has far-reaching implications as a mainstream communication medium and opens expansive new markets and opportunities for network providers, systems integrators, and end users alike. Beneath the surface, however, it is a complex web of interconnected technologies and best practices acting together to create the images we see on screen. The DSCE is designed to help you meet the challenges this creates by providing a fundamental understanding of the digital signage industry. Understand the 7 Key Elements of Digital Signage and how they individually impact the industry and interact one another. This course takes a business-oriented approach that will allow you to master the formulas for successful planning a digital signage network including design, hardware and software selection, deployment, content creation and ROI/ROO for digital signage rollouts.

Course fee: $495 (late registration: $595), which can be added to DSE registration

Note: The DSCE exam will be offered online following the course. Review materials will also be available. After successfully passing the exam, you will receive a digital certificate of completion.

Speakers

Jonathan Brawn

Principal, Brawn Consulting

Saturday December 7, 2024 8:00am - 5:00pm PST
W212

Training

8:00am PST

Las Vegas Backstage Tour - Full Day (ticket required)

Saturday December 7, 2024 8:00am - 9:00pm PST

TBA

Limited Capacity seats available
Wear your comfy shoes and join us for a very exciting day that takes you behind the scenes of Las Vegas' new tech savvy venues. A backstage tour to experience and discuss the inner workings and technology at some of the coolest venues in town. Breakfast, lunch, and dinner are included on this incredible day that begins at Sphere Las Vegas and concludes with a performance of Mystère, Cirque du Soliel's longest running show in Las Vegas, recently relit brilliantly by LD Luc Lafortune. An exclusive experience!

Backstage Las Vegas is sponsored by Disguise

Schedule*
7:45am Meet at Sphere (breakfast snacks provided); Excerpts of the Sphere Experience, Tour & Tech Talk with Disguise and Sphere staff.
10:15-11:15am Tour & Tech Talk at Ole Red
11:30am-12:15pm Lunch at Linq Promenade Restaurants
12:30-1:30pm Tour & Tech Talk at Spiegelworld DiscoShow
2:00-3:00pm: Tour & Tech Talk at Mystère, Cirque du Soleil
3:30-4:30pm Tour & Tech Talk Atomic Golf
4:45-6:15 Dinner in Las Vegas Arts District
7:00pm Mystère by Cirque Du Soleil
Approx. end time 9:00pm

Sponsored by Disguise
Guided by LDI + DSE Staff

* Schedule subject to change. Shuttle transportation from Sphere to all venues.
Space is limited to 100 people.

Saturday December 7, 2024 8:00am - 9:00pm PST
TBA

Field Tour

7:00am PST

Rise and Shine 5K Walk/Run

Sunday December 8, 2024 7:00am - 8:00am PST

Networking/Special Event

8:00am PST

Digital Content and Media Expert (DCME) Course

Sunday December 8, 2024 8:00am - 5:00pm PST

W212

No matter what segment of the digital signage industry that a person participates in, one fact that we can all agree upon is that content is critical. It is the method to deliver on the messages set forth in the objectives that should be the central focus points of each display that is deployed.

The Digital Content and Media Expert (DCME) program defines content and explains how content can be an effective communication tool.

It explores the history of communication and content and takes a closer look at what content can and cannot do.

The DCME looks at the impact and relevance of content, emphasizing the need to begin by clearly articulating the objectives. Then, it shows how to combine objectives and content to engage the viewer. It points out the necessity to create a strategy before moving forward and explores both applications and venues.

The course discusses the physical properties of content and introduces rules for good content design. It then reviews examples of the costs of content production, and various options for outsourcing.

Wrapping up, the DCME discusses the business side of content, and how analytics play into it as it relates to return on investment.

Course fee: $495 (late registration: $595), which can be added to DSE registration

Note: The DCME exam will be offered online following the course. Review materials will also be available. After successfully passing the exam, you will receive a digital certificate of completion.

Speakers

Jonathan Brawn

Principal, Brawn Consulting

Sunday December 8, 2024 8:00am - 5:00pm PST
W212

Training

8:30am PST

Digital Signage Installation Tour

Sunday December 8, 2024 8:30am - 12:00pm PST

Join us as we take a look at some of the latest digital signage installations in Las Vegas: Atomic Golf and ARTE MUSEUM.

Atomic Golf is a four-story entertainment factory that breaks the boundaries of what is known about golf. A brand new Las Vegas attraction that opened on March 22, 2024, there are digital experiences and messaging from the parking lot to the tee line.

d'strict introduced ARTE MUSEUM LAS VEGAS, an immersive art exhibition space, arriving for the first time in the United States, in November 2023. ARTE MUSEUM LAS VEGAS showcases works inspired by nature under the theme of ETERNAL NATURE. The exhibition incorporates both the natural landscapes and the cultural backdrop of the city. Visitors can also enjoy the ARTE TEA BAR for a unique teahouse experience enriched with media art. Each piece of artwork delivers not just a vivid visual journey, but also a multi-sensory engagement—from enveloping soundscapes to tailor-made aromas—that amounts to a completely immersive experience.

Transportation will be provided and will depart from the Las Vegas Convention Center.

This is a ticketed event that can be added to registration. Cost: $199.

Speakers

Derek Austin

Director of Facilities, Atomic Golf

Thomas Wagner

A/V & Art Director, Atomic Golf

Joe Whitesides

Director of Experience Technology, XTG, AVI-SPL

Sunday December 8, 2024 8:30am - 12:00pm PST

Field Tour

10:00am PST

LDI Exhibit Hall Open

Sunday December 8, 2024 10:00am - 6:00pm PST

West Hall 2-3, Las Vegas Convention Center

The LDI exhibit hall is open to all DSE attendees. Learn more about LDI

Sunday December 8, 2024 10:00am - 6:00pm PST
West Hall 2-3, Las Vegas Convention Center

LDI

11:30am PST

From Digital Signage to Experiential Art (All-Access pass required)

Sunday December 8, 2024 11:30am - 12:30pm PST

Large-scale video screens installations continue to blur the lines between entertainment spectacle and informational digital signage. Creative teams are leveraging real-time graphics, generative AI, and interactive technologies from entertainment to reimagine public spaces as immersive artistic canvases. This presentation explores emerging trends at the convergence of live events and architectural media, highlighting landmark projects that point to a future where video displays transform placemaking.

This session is co-presented with frame:work, a community of live & virtual pixel makers.

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Speakers

Laura Frank

Creator Advocate, frame:work

Sunday December 8, 2024 11:30am - 12:30pm PST

LDI

12:30pm PST

DSExLDI Lunch Keynote (limited to All-Access and Conference Passes)

Sunday December 8, 2024 12:30pm - 2:00pm PST

W232

Illuminating Creativity: Infusing Playfulness in Tech-Driven Experiences

How can a playful approach drive innovation in immersive technology? Craig Winslow explores the importance of infusing creative curiosity and joy into Winslow Studio's immersive projection projects, which combine art and technology. Through personal stories, challenges, and triumphs, he reveals how a playful mindset can lead to breakthroughs, surprise, and inspiration, even in the most tech-heavy environments. Attendees will discover how embracing play can unlock creativity while keeping the human spirit at the center of digital experiences.

Key Takeaways:

Rediscover the importance of play and why it’s crucial in unlocking innovative concepts within tech-driven projects.
Develop strategies for maintaining artistic integrity and imagination in the face of technological complexity.
Understand how to blend storytelling, design, and technology to create meaningful and memorable experiences.
Tips for fostering playfulness within your teams and workflows, even in high-pressure, results-oriented environments.

The session is open to DSE All-Access and Conference pass holders as well as LDI VIP Pass holders. Individual tickets are available for $79.

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Speakers

Craig Winslow

Experiential Director / Owner, Winslow Studio

Craig Winslow is an artist and designer who uses light to create playful, narrative-driven visualizations and immersive experiences.Winslow’s creative pursuits utilize multiple mediums, from projection mapping, 3D, AR, VR, to XR; focused on the 'never done before’ by using a mix... Read More →

Sunday December 8, 2024 12:30pm - 2:00pm PST
W232

Keynote

4:30pm PST

Innovating Experience: Taking a Bold Approach to Customer Connection in QSR and Beyond (open to all)

Sunday December 8, 2024 4:30pm - 5:30pm PST

W232

Dane Mathews will explore the evolution of break-through omni-channel experiences centered around driving customer loyalty and brand engagement, and how Taco Bell is leveraging their innovative spirit to reimagine how technology is used within their restaurants and beyond. Attendees will hear firsthand how Taco Bell is harnessing the power of collaboration to develop a new breed of restaurant experiences.

Key Takeaways:

Omni-channel execution drives both opportunity and complexity
Customer experience and team member experience must evolve together to drive outcomes
Agile transformation paves the path to next – in a brand with strong customer loyalty, you need to hold on to what makes the brand the brand, while constantly striving for new ways to drive engagement through innovation and iteration
Technology will change everything, and then change it again

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Speakers

Dane K. Mathews

Chief Digital & Technology Officer, Taco Bell

As Chief Digital & Technology Officer of Taco Bell, Dane leads enterprise digital CX & technology strategy including experience strategy & design, loyalty, customer relationship management (CRM), commerce, data analytics/automation, and foundational technologies. His team leverages... Read More →

Sunday December 8, 2024 4:30pm - 5:30pm PST
W232

Keynote

5:30pm PST

DSE Mixer

Sunday December 8, 2024 5:30pm - 7:30pm PST

W232

Join your peers the night before the DSE expo hall opens at our industry mixer at the Las Vegas Convention Center, overlooking the Sphere!

The event will follow the 4:30 pm keynote "Innovating Experience: Taking a Bold Approach to Customer Connection in QSR and Beyond" with Dane Mathews, Chief Digital & Technology Officer, Taco Bell.

Premier sponsor: OptiSigns
Supporting sponsors: CrimsonAV, Mvix, SNA Displays
RSVP: https://questex.surveysparrow.com/s/dse-mixer/tt-g2gfE
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Sunday December 8, 2024 5:30pm - 7:30pm PST
W232

Networking/Special Event

8:00am PST

New Technology Breakfast: Digital Signage, Projection, Special FX

Monday December 9, 2024 8:00am - 9:30am PST

W232

Monday December 9, 2024 8:00am - 9:30am PST
W232

Networking/Special Event

8:30am PST

4th Annual Digital Employee Experience & Communications Strategies

Monday December 9, 2024 8:30am - 8:00pm PST

W212

Produced by Advanced Learning Institute (ALI), this conference is a jam-packed, fast-paced 2 days of practical case studies and demos of the latest digital workplace tools for more engaging corporate communications!

Bonus: Tour the Digital Signage Experience!

See agenda and register

Monday December 9, 2024 8:30am - 8:00pm PST
W212

Co-Located Event

9:00am PST

DSE Exhibit Hall Open

Monday December 9, 2024 9:00am - 5:00pm PST

West Hall 1, Las Vegas Convention Center

Monday December 9, 2024 9:00am - 5:00pm PST
West Hall 1, Las Vegas Convention Center

Exhibit Hall

9:30am PST

Future World-Building: The Art of Digital and Physical Storytelling

Monday December 9, 2024 9:30am - 10:00am PST

Keynote Stage

In this talk, Gentilhomme CEO and Creative Director, Thibaut Duverniex will explore the intersection of digital and physical realms, where storytelling and world-building come together to create immersive and transformative experiences in entertainment. Discover the techniques and artistry behind crafting impactful experiences that captivate and inspire audiences regardless of the medium.

Takeaways to include:

Creating Impact for Stakeholders: Immersive experiences should not only captivate audiences but also deliver measurable value to stakeholders. Aligning creative vision with business objectives ensures that every project drives engagement, brand loyalty, and revenue growth.
The Medium is Not the Message: The essence of a story should transcend the medium through which it is told. The core message and emotional resonance of a narrative are what truly matter, regardless of whether it is delivered digitally, physically, or both.
Hiding Technology to Create Magic: Master the art of seamlessly integrating technology to make it invisible to the audience, creating a magical experience that captivates without distraction.
Creating Entertainment at Scale: Learn effective strategies for producing high-quality, large-scale entertainment that stays consistent and engaging across diverse platforms.

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Speakers

Thibaut Duverneix

Founder, CEO, Executive Creative Director, Gentilhomme Studio

Thibaut is one of the few creative directors in the industry with a remarkable mastery of both artistic creation and technological design.In 2012, Thibaut was named one of the New York Art Directors Club’s ’Young Guns’, among the best creatives under 30 in the world. He is the... Read More →

Monday December 9, 2024 9:30am - 10:00am PST
Keynote Stage

Keynote

10:00am PST

LDI Exhibit Hall Open

Monday December 9, 2024 10:00am - 6:00pm PST

West Hall 2-3, Las Vegas Convention Center

The LDI exhibit hall is open to all DSE attendees. Learn more about LDI

Monday December 9, 2024 10:00am - 6:00pm PST
West Hall 2-3, Las Vegas Convention Center

LDI

10:15am PST

Digital Signage for Small and Medium Businesses - Challenges and Unlocks

Monday December 9, 2024 10:15am - 11:00am PST

Stage 2

From retail to care facilities, affordable plug-and-play digital signage is booming in small and medium businesses. Readily available screens, devices, and software promise an easy entry point. However, lack of knowledge and overly simplified solutions can result in clunky systems that deliver poor user experience and are difficult to manage and maintain. In this session we’ll review the typical challenges faced by SMBs implementing plug-and-play signage, and explore real-world insights and "unlocks" for creating engaging and effective digital signage solutions.

Takeaways:
1) Typical challenges SMBs face in implementing plug-and-play digital signage
2) Common pitfalls that result in clunky systems and poor user experience
3) Insights for effective installations

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Speakers

Dvir Doron

Head of Marketing and GTM, Amazon Device Solutions, Amazon

Monday December 9, 2024 10:15am - 11:00am PST
Stage 2

Conference, Strategy

10:15am PST

How Taco Bell is Working to Revolutionize Drive Thru Experience

Monday December 9, 2024 10:15am - 11:00am PST

Stage 1

Taco Bell has heavily invested in digital menu boards for drive-thru as a key enterprise strategic initiative. Touching the highest number of guests, drive-thru has become the next frontier of Taco Bell’s digital initiatives to increase the percentage of known guests, increase customer loyalty, and drive check size. Taco Bell’s strategy for 2024 has included integration into their loyalty program, AI voice, and exploration of the ongoing role of AI, machine learning, and test and learn to dramatically accelerate their digital program.

Takeaways:

Learn about key experience initiatives that will reset customer expectations for drive-thru experience
Hear about how test and learn drives evolution, and the best practices Taco Bell has implemented
Understand how enterprise alignment drives innovation – and how Taco Bell has organized for success

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Speakers

Jackie Walker

Retail Experience Strategy Lead, Publicis Sapient

Brynn Pearson

Director, Digital & Omnichannel Customer Experience, Taco Bell

Monday December 9, 2024 10:15am - 11:00am PST
Stage 1

Conference, Strategy

10:15am PST

Looking Beyond the AI Hype Cycle: How to Automate Digital Signage Content Delivery with Artificial Intelligence and Machine Learning

Monday December 9, 2024 10:15am - 11:00am PST

Stage 3

The recent proliferation of AI solutions has everyone thinking they need to integrate AI into their digital signage workflows, with very little practical knowledge of how to get it done. But look beyond the AI hype cycle, and you’ll find many practical solutions that use AI and machine learning to keep content fresh and engaging. Join Korbyt CTO George Clopp and this esteemed panel of AV pros for an enlightening discussion on how they’re helping their clients harness the power of AI to supercharge their content strategies.

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Speakers

George Clopp

Chief Technology Officer, Korbyt

Monday December 9, 2024 10:15am - 11:00am PST
Stage 3

Conference, Content

11:15am PST

How to Navigate a Large-Scale Rollout

Monday December 9, 2024 11:15am - 12:00pm PST

Stage 1

For any integrator or end user responsible for a large-scale deployment, this course offers real-world, pro-tips on how to anticipate, plan, and implement with success. As the saying goes, if you fail to plan – well, plan to fail. This session has been designed with the project planner in mind, and is hyper focused on the key steps, actions, and timelines required across the planning and deployment process: from discovery and objective setting, to architectural, infrastructure and network review – even partner selection – this course will identify and unpack everything you need to reduce risk, avoid failures, and ensure you’re digital signage project is ready to face the future.

Learning objectives:

Overview of the 6 key components vital to planning for large-scale digital signage network, including setting goals, defining objectives, and creating a timeline for deployment.
Assessment of the physical environment – how to tell if you’ll run into snafus and how to then prepare the environment for digital integration.
How to approach hardware selection including displays, media device, and the ever-important mounting systems based on the physical / structural requirements
Learn how to design an effective network infrastructure for digital signage, including considerations for CMS software selection that delivers the technical and content/advertising requirements
Key tips on successful installation implementation and how to anticipate those pain points that occur when and where you least expect them
Develop troubleshooting strategies for addressing common issues that may arise during the rollout

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Speakers

Michelle Montazeri

Sr. Director, Strategic Accounts, Legrand AV

Chris Neukam

VP, Supply Chain & IT, Creative Realities (CRI)

Mike Trzinski, PMP, CTS, DSCE

VP of Technical Delivery, Creative Realities (CRI)

Monday December 9, 2024 11:15am - 12:00pm PST
Stage 1

Conference, Strategy

11:15am PST

Transparent LED Technology: The Future of Digital Signage?

Monday December 9, 2024 11:15am - 12:00pm PST

Stage 3

In the dynamic landscape of digital signage, one technology stands out as a beacon of innovation: transparent LED displays.

This session will delve deep into the transformative potential of transparent LED displays, exploring their role in revolutionizing how we interact with digital content in various environments. From retail to hospitality, corporate spaces to entertainment venues, transparent LED displays are reshaping how we engage with information and branding.

Through engaging visuals, case studies, and real-world examples, attendees will gain a comprehensive understanding of the capabilities and applications of transparent LED technology. We will explore the impact of Transparent LED technology in MGM’s T-Mobile Area, an early adaptor of transparent technology, the holistic integration of these displays into architectural designs, their ability to blend seamlessly with surroundings while delivering vibrant content, and their immense impact on enhancing customer experiences.

Attendees will be equipped with insights into the future trends and possibilities of transparent LED displays, empowering them to leverage this groundbreaking technology to create immersive and unforgettable digital experiences AND get an inside scoop on the success of T-Mobile Arena.

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Speakers

Massimo Bizzarro

General Manager, T-Mobile Arena

Kevin O’Neill

VP, Creative and Strategy, iGotcha Media

Monday December 9, 2024 11:15am - 12:00pm PST
Stage 3

Conference, Content

11:15am PST

Unveiling Tomorrow's Airport Experience: Leveraging Experiential Digital Signage for Competitive Cities and Regions

Monday December 9, 2024 11:15am - 12:00pm PST

Stage 2

In an era where airports serve as pivotal hubs for global connectivity and economic growth, the role of experiential digital signage platforms is becoming increasingly crucial. This conference delves into the emerging landscape where these digital innovations are reshaping the visitor experience within airport terminals, subsequently influencing the competitivity of the cities and regions they serve. Attendees will explore the strategic implementation of digital signage solutions to enhance visitor engagement, differentiate airports in competitive markets, and future-proof terminals against evolving trends and technological advancements.

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Speakers

Amahl Hazelton

Producer - Strategy & Development, Moment Factory

Monday December 9, 2024 11:15am - 12:00pm PST
Stage 2

Conference, Strategy

11:30am PST

Digital Drywall: The Rise of Narrow Pitch LED Displays in Modern Design and Architecture

Monday December 9, 2024 11:30am - 11:50am PST

Keynote Stage

LED has become the digital drywall that is setting a new standard for design and interaction.

Narrow pitch LED displays are revolutionizing interior spaces as a transformative building material. These displays are an increasingly integral part of modern architecture due to their slim profiles, lightweight construction and modular design. This session will dive into the technological advancements driving this trend, including improvements in pixel pitch, power efficiency and sustainable manufacturing, and explain how these displays are reshaping corporate, retail, residential, and public spaces.

Attendees will gain insights into how to seamlessly integrate LED displays into environments to enhance interactive experiences and create smart, responsive spaces. The session will explore real-world applications and future trends including MicroLED and transparent LED technologies and provide practical advice on selecting the right pixel pitch for various projects.

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Speakers

Larry Zoll

President - North America, LED Studio

Monday December 9, 2024 11:30am - 11:50am PST
Keynote Stage

Expo Floor Talks, Technology

11:30am PST

XLIVExLDI: The Boundaries of the Digital Immersive (All-Access pass required)

Monday December 9, 2024 11:30am - 12:00pm PST

Josue Ibanez will showcase his latest independent work pushing the boundaries of immersive and digital art.

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Speakers

Josue Ibañez

Immersive Experience Designer, Josue Ibañez Studio

Monday December 9, 2024 11:30am - 12:00pm PST

LDI

12:00pm PST

Lunch Roundtable Discussions (open to All-Access and Conference Passes)

Monday December 9, 2024 12:00pm - 1:15pm PST

Stage 3

Join your colleagues for lunch and thoughtful networking. Table topics:

Content
Digital Out-of-Home (DOOH)
Education (schools/universities)
Hospitality
Immersive Experience
IT/Systems Integration
Retail.

Monday December 9, 2024 12:00pm - 1:15pm PST
Stage 3

Networking/Special Event

1:00pm PST

Essential Tech to Engage and Inspire the Modern Workforce

Monday December 9, 2024 1:00pm - 1:20pm PST

Keynote Stage

Organizations are navigating demographic shifts and evolving workforce dynamics that demand new tools and strategies. The rise of the hybrid workforce and return-to-office mandates have accelerated the need for flexible, adaptable solutions. At the same time, workplaces are experiencing a significant cultural shift as Gen Z and younger employees make up a growing majority of the workforce. These digital natives have higher expectations for how technology should be woven into the workplace. Accustomed to modern communication and collaboration tools in their personal lives, they expect the same level of seamlessness at work. Join Korbyt’s Natalie Appleton and George Clopp for a closer look at the tools savvy companies use to engage, motivate, and inspire all their employees to do their best work anywhere.

Speakers

George Clopp

Chief Technology Officer, Korbyt

Natalie Appleton

VP Workplace and Commercial Sales, Korbyt

Monday December 9, 2024 1:00pm - 1:20pm PST
Keynote Stage

Expo Floor Talks, Technology

1:30pm PST

Cybersecurity for Digital Signage With Open Source Technology

Monday December 9, 2024 1:30pm - 1:50pm PST

Keynote Stage

Whether you're building an IoT device, interactive kiosk, or digital signage solution, ensuring secure and reliable graphical output is essential. Open source technologies provide powerful, out-of-the-box solutions for running full screen applications on edge devices, helping you accelerate your time to market while maintaining security and efficiency. In this presentation, we'll explore the key challenges in deploying secure digital signage and show how Ubuntu's open-source solutions can simplify compliance with cybersecurity requirements.

Join us to discover how open source can drive secure, scalable, and cost-effective digital signage deployments.

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Speakers

Carlos Briceno

IoT Sales Director, Canonical

Monday December 9, 2024 1:30pm - 1:50pm PST
Keynote Stage

Expo Floor Talks, Technology

2:00pm PST

Transparent Displays in Media Architecture: Past, Present, and Future

Monday December 9, 2024 2:00pm - 2:20pm PST

Keynote Stage

Explore the transformative journey of transparent display technology and its profound impact on media architecture and digital signage. From its early innovations to the cutting-edge applications shaping today’s urban landscapes, this session delves into how transparent displays have redefined the relationship between digital media and physical space. Discover where the technology is headed, its growing role in interactive and sustainable design, and the possibilities it unlocks for creating immersive visual experiences.

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Speakers

Jin Fan

Founder and CMO, ClearLED

Monday December 9, 2024 2:00pm - 2:20pm PST
Keynote Stage

Expo Floor Talks, Technology

2:00pm PST

Digital Signage for Social Good

Monday December 9, 2024 2:00pm - 2:45pm PST

Stage 3

Digital Signage can power social amenities for cities. How do we create the modern water fountain for power? From this session, we will showcase winning digital signage examples of how the industry can bring real change to city infrastructure.

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Moderators

Tim Rowe

Host, OOH Insider

Speakers

Kym Frank

Global Chief Experience Officer, Motionworks AI

Joel Martin

VP, Programmatic Media, adFuze/chargeFuze

Albert Thompson

Managing Director, Digital, Walton Isaacson

Monday December 9, 2024 2:00pm - 2:45pm PST
Stage 3

Conference, DOOH

2:00pm PST

Emerging Trends from the CMS Perspective

Monday December 9, 2024 2:00pm - 2:45pm PST

Stage 1

Learning Objectives:

Customization & Collaboration: From Displays to Content
AI and Machine Learning for the End User Experience: Behind the Scenes
Personalization & Content Automation: From Delivery to Engagement
Ongoing Ownership & ROI Beyond Scalability: Top 5 Ways to Add Value

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Speakers

Lorna Campbell

Director of Business Development, Screenfeed

Kiersten Gibson

EVP, Sales and Marketing, Reach Media Network

Monday December 9, 2024 2:00pm - 2:45pm PST
Stage 1

Conference, Content

2:00pm PST

Spatial Design: Unifying Digital & Physical Through Harmonic Principles

Monday December 9, 2024 2:00pm - 2:45pm PST

Stage 2

As virtual worlds and spatial experiences evolve our perception towards architectural design is gradually changing as a result. Inhabitants of physical spaces are looking for more immersive and sensory-filled experiences IRL (in real life). This session explores the importance of designing spatial experiences in harmony with architectural environments across industry verticals. From flagship retail to workplaces, experiential pop-ups, and across mixed realities, the ways we can deliver layered engagement have dramatically evolved. Opportunities to maximize storytelling and stimulate the senses can now take new depths and possibilities - unifying the best of the physical and virtual world.

Takeaways:
1. Discover how spatial design thinking can provide new perspective for immersive physical environments.
2. Learn about harmonic design principles and how they can be applied in digital experiences.
3. See what new possibilities advancements in transparent display technology open in physical spaces.

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Speakers

Marcos Terenzio

Senior Director Digital Experience, IA Interior Architects

Monday December 9, 2024 2:00pm - 2:45pm PST
Stage 2

Conference, Strategy

2:00pm PST

Introductory Show Floor Tour - Led by DSF

Monday December 9, 2024 2:00pm - 2:45pm PST

TBA

Join DSF as we go through a journey of a digital signage system by visiting various exhibitors who provide content, content management, design services, measurement, analytics, display hardware, connectivity, and mounting and installation solutions. We will introduce you to industry professionals who are committed to educating integrators, brands, networks and end users.

Monday December 9, 2024 2:00pm - 2:45pm PST
TBA

Exhibit Hall

2:30pm PST

Creating Experiences That Drive Behavior

Monday December 9, 2024 2:30pm - 2:50pm PST

Keynote Stage

Detailing the on-site experiences with digital signage that achieves 22% revenue growth, the future isn't just coming—it's already here.
Just as social media revolutionized connection and ride share apps transformed transportation, customer engagement is being redefined with personalized, behavior-driven digital displays that adapt in real time to your customers' needs.
Discover how revenue uplift, higher customer satisfaction, and increased loyalty are not just possibilities but tangible results achievable with the right strategies.
Key Takeaways:

Personalization through point-of-sale and loyalty data integration
- Boost sales and customer retention by delivering tailored content.
Demographic-based positioning
- Increase engagement on specific calls to action by effectively targeting audiences.
Amplify results across customer touchpoints
- Utilize media networks to create a cohesive brand experience and maximize impact.
Stay ahead in challenging times
- Overcome economic slowdowns and labor shortages by enhancing customer experiences that drive behavior.

Speakers

John Shelley

Head of Sales, OptiSigns

Monday December 9, 2024 2:30pm - 2:50pm PST
Keynote Stage

Expo Floor Talks, Strategy

3:00pm PST

Power to the Pixel: Weaving Digital Media into Physical Spaces to Craft Evocative Experiences

Monday December 9, 2024 3:00pm - 3:20pm PST

Keynote Stage

In this talk, we’ll explore how digital media can seamlessly blend with architecture and design to transform physical spaces into immersive, interactive environments. By leveraging cutting-edge technology, we can craft experiences that evoke emotion, spark imagination, and engage audiences in unforgettable ways. Join us as we dive into real-world examples, uncover the creative process, and discuss how the fusion of responsive digital media and physical space is shaping the future of experiential design.

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Speakers

Alexandre Simionescu

Principal, Float4

Monday December 9, 2024 3:00pm - 3:20pm PST
Keynote Stage

Expo Floor Talks, Content

3:00pm PST

Lost in Immersion: what could the future be for our senses?

Monday December 9, 2024 3:00pm - 3:45pm PST

Stage 2

The term “Immersive” has been highly successful in permeating various industries, from entertainment to education, promising heightened engagement and memorable experiences for audiences. But what qualifies as “immersive” when everything is “immersive”? What does the word “immersive” really mean and how can we assure quality?

In recent years, creators, designers, and experience makers have been constantly pushing and redefining the potential of human imagination through multisensory installations and unexpected locations, to a point where everything is immersive. Which prompts a critical question: are we lost in immersion?

This session aims to provoke reflections and spark conversations about the essence and evolution of immersive experience as an art form by examining format, technology, and location in new and upcoming ventures in this ever-evolving landscape of possibilities.

Takeaways:
1. Learn about the new format ventures and purpose behind technology.

2. Understand how the evolution of immersive experiences can affect the audience's perception.

3. Discover how any location (mall, airport, city, forest..) can become an attraction and generate KPIs through immersive content.

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Speakers

Jillian Austin

Director of Brand Partnerships, AREA 15

Marie-Hélène Delage

Creative Director - Events, Cirque du Soleil Entertainment Group

Christine Latour

Chief Marketing Officer, Solotech

Mathieu St-Arnaud

Partner and Creative Director, Normal Studio

Monday December 9, 2024 3:00pm - 3:45pm PST
Stage 2

Conference, Strategy

3:00pm PST

Plan & Prepare or Plummet: Guide to Planning a Digital Signage Project and How to Avoid the Pitfalls

Monday December 9, 2024 3:00pm - 3:45pm PST

Stage 1

Learning Objectives:

Understand the basics of digital signage technology and its benefits
Key factors to consider in planning; budget, content creation, hardware/software requirements
Best practices for creating engaging and dynamic content
Pitfalls to avoid; poor planning, inadequate maintenance, and lack of engagement
Gain insights on how to measure the success of your project

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Moderators

Jason Ault

Co-Founder/COO, Coffman Media

Speakers

Edward Crowley

Consultant/Chief Engagement Officer, AAG Consulting/URway Consulting

Tom Gutman

Advisor, Sr. Creative Technologist, OhioHealth

Danny Hagen

Chief Revenue Officer, Wallboard

Monday December 9, 2024 3:00pm - 3:45pm PST
Stage 1

Conference, Strategy

3:00pm PST

Scaling Digital Signage Across the Globe for 35+ million Airline Travelers (per year)

Monday December 9, 2024 3:00pm - 3:45pm PST

Stage 3

United Airlines is leveraging innovative approaches and technology with Sitecore's composable technology solutions to deliver customer-centric digital signage across the globe. United Airline's digital signage reaches over 35 million travelers each year in airports around the world. United Airlines in partnership with Americaneagle.com and Sitecore have rebranded and revamped the overall airport experience. Not only has the visual branding and UX been enhanced but new Engagement Cloud products from Sitecore are automating the right message to the right customer at the right time. From serving up unique flight and boarding information based on flight data to language-versioned content for multilingual flights join this session to learn more about the lessons learned and fantastic results proven by customer feedback.

Takeaways:
* Best practices & innovative ideas to automate personalization at scale for a digital sign
* How to leverage personalization and automation technology to improve signage engagement with end users
* How to leverage technology to scale the authoring efforts to scale digital signage

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Moderators

Rick Bauer

Global Director Customer Transformation, Sitecore

Rick Bauer is a Sitecore marketing subject matter expert and strategist with a passion for driving digital marketing success through inspiration, enablement, and transformation across the globe. He has worked in marketing for 30 years, including 10 years of hands-on Sitecore experience... Read More →

Speakers

LaRissa Connett-Moore

Manager Customer Innovation & Strategy, United Airlines

LaRissa joined United Airlines in 2023 and works on digital strategy and design to improve customer experience at the gate. She focuses on digital signage, information design, and accessibility to enhance customer confidence and travel readiness. Before joining United Airlines, LaRissa... Read More →

Charles Hong

Product Owner, United Airlines

Charlie has been with United Airlines since 2017 with the Airport Operations Digital Technology team. Over the last two years, he has been the product owner for United’s digital signage products that are viewed by millions of customers globally and thousands of employees throughout... Read More →

Jonathan Price

VP Sitecore Practice, Americaneagle.com

Jonathan joined Americaneagle.com in 2013 and has been working on large-scale digital projects ever since. Jonathan currently leads Americaneagle.com’s Sitecore where he works with Enterprise clients on cutting-edge technology and digital transformations. Some of Jonathan’s clients... Read More →

Monday December 9, 2024 3:00pm - 3:45pm PST
Stage 3

Conference, Technology

4:30pm PST

Breaking Rectangles: Let Your Digital Dreams Flee the Screen (All-Access Pass required)

Monday December 9, 2024 4:30pm - 5:00pm PST

With digital content permeating all disciplines of experience design, media-driven lighting can augment screen-based, high-resolution storytelling for a deeper immersion and a transformed environment – utilizing scale and proximity to extend the digital experience off the screen and into three-dimensional space for true-to-size human interactions. Inherently lo-res, abstract, and evocative, these interventions can have an even greater impact than a representational experience made up of millions of pixels, and can complement a highres expression, expanding the literal storytelling and wrapping the spectator in a compelling visual landscape of architecture and space. This presentation will examine the way a number of award-winning projects have created a true immersivity in environments ranging from indoor experience centers to exterior, city-scaled developments. In addition to discussing the design evolution, from intent to implementation, we will reveal some of the technical challenges and opportunities afforded in each case. Below project examples, along with others TBD, may be drawn on to spark the conversation.

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Speakers

Michael Stiller

Creative Director, Michael Stiller Design

Monday December 9, 2024 4:30pm - 5:00pm PST

LDI

5:00pm PST

Networking Reception (Open to All)

Monday December 9, 2024 5:00pm - 5:30pm PST

Keynote Stage

Monday December 9, 2024 5:00pm - 5:30pm PST
Keynote Stage

Networking/Special Event

5:30pm PST

DSE Awards Ceremony (DIZZIES) - Open to All

Monday December 9, 2024 5:30pm - 6:00pm PST

Keynote Stage

Join us as we announce the winners of the 2024 DIZZIE Awards, which recognize and celebrate visionaries from around the world whose digital signage installations and campaigns challenge existing standards and drive the industry forward. This year, we're introducing three new award categories: A Sustainable Solution Award and two Individual Awards: Trailblazer and Emerging Talent.

Sponsored by Creative Realities

Monday December 9, 2024 5:30pm - 6:00pm PST
Keynote Stage

Networking/Special Event

6:30pm PST

XUSC Party: Holiday Hops

Monday December 9, 2024 6:30pm - 9:30pm PST

Able Baker Brewing

After a long day at DSE, it's time to relax, enjoy a drink, catch up with industry friends, and embrace the holiday spirit! Join us on December 9th at one of Las Vegas's cherished breweries in the Arts District!
Registration opens Oct 23, 2024, 12:00 PM EDT

Monday December 9, 2024 6:30pm - 9:30pm PST
Able Baker Brewing 510 S Main St Ste. 120, Las Vegas, NV 89104

Networking/Special Event

8:30am PST

4th Annual Digital Employee Experience & Communications Strategies

Tuesday December 10, 2024 8:30am - 1:45pm PST

W212

Tuesday December 10, 2024 8:30am - 1:45pm PST
W212

Co-Located Event

8:30am PST

4th Annual Digital Employee Experience & Communications Strategies

Tuesday December 10, 2024 8:30am - 1:45pm PST

Co-Located Event

9:00am PST

DSE Exhibit Hall Open

Tuesday December 10, 2024 9:00am - 3:00pm PST

West Hall 1, Las Vegas Convention Center

Tuesday December 10, 2024 9:00am - 3:00pm PST
West Hall 1, Las Vegas Convention Center

Exhibit Hall

9:45am PST

Digital Placemaking - Creating New Cultural Activation Spaces for Brands, Entertainment, and Education

Tuesday December 10, 2024 9:45am - 10:30am PST

Stage 3

In this panel discussion led by Bob Bonniol from MODE, designers from TAIT and MODE discuss projects ranging from the recently opened Pier 57 with Google in NYC, Currents at the former Niagara Power Station, and The Avenues in North Riyadh Master Planning Phase with Melk, Pentagram, Benoy Architects, and giga-developer Majid Al-Fatim. The panel will focus on recent developments with AI, active sensing systems, media control, and other technologies that are combining to make placemaking dynamic and malleable, as well as the cultural, and programmatic advances of repurposing urban spaces to bring new life and activation that drives gathering, traffic, purpose, and joy! We'll dive deep into how generative and machine-learning based AI is combining with show control systems to make every experience of a space unique, and personalized, while also delivering incredible capacity to measure experience, and convert audience to community.

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Moderators

Bob Bonniol

Chief Creative Officer, MODE Studios

Tuesday December 10, 2024 9:45am - 10:30am PST
Stage 3

Conference, Technology

9:45am PST

DirectView LED: Unpacking the Marketing “Myth-Nomers”

Tuesday December 10, 2024 9:45am - 10:30am PST

Stage 1

As the DirectView LED technology matures, we are increasingly faced with the introduction and adoption of new marketing terms to describe the various advancements. However, not everyone is using these terms consistently, which leaves much room for confusion on the part of the buyer. George will lean on his years of experience in this space to help customers navigate the new terminology and the real benefits that can be realized.

Takeaways:

What exactly do we mean when we say FlipChip, COB, GOB, microLED, miniLED, etc.?
How do these technologies work and how are they manufactured?
What benefits do these advancements bring (or not), and the impact on your project ROI?

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Speakers

George Pappas

CEO, i5LED

George Pappas, CEO of i5LED and an innovative force in the LED industry for more than 27 years, has specialized in custom LED solutions for iconic brands and environments, including Apple and the ABC Times Square display for "Good Morning America” and many more. Unlike many executives... Read More →

Tuesday December 10, 2024 9:45am - 10:30am PST
Stage 1

Conference, Technology

10:00am PST

LDI Exhibit Hall Open

Tuesday December 10, 2024 10:00am - 3:00pm PST

West Hall 2-3, Las Vegas Convention Center

The LDI exhibit hall is open to all DSE attendees. Learn more about LDI

Tuesday December 10, 2024 10:00am - 3:00pm PST
West Hall 2-3, Las Vegas Convention Center

LDI

10:30am PST

Women in Tech Brunch (ticket required)

Tuesday December 10, 2024 10:30am - 12:00pm PST

Keynote Stage

Keynote: The Transformation of Live Concerts to Cultural Phenomena
In 2023-2024, Taylor Swift boosted world economies, and artists like Beyonce, Adele, and Coldplay used the power of video and real-time content to immerse their fans and tell a unique story. This session explores how the concert has completely been reimagined to become a visual feast of immersive content, 360-degree visual canvases and game-changing tech that merges realities.

Key takeaways:

Analyze the tech that makes it possible looking at key advancements including real-time content, and ST2110 workflows
Explore the creative and technical processes behind major shows.
Understand what this means for the future of live events

Keynote speaker: Emily Malone, Head of Live Events, Disguise

Panel: Navigating Careers and Breaking Barriers

Join us for an empowering panel discussion that highlights the experiences, challenges, and successes of women in the digital signage and live event industries. This panel will delve into important workplace issues, from finding your voice in critical moments to overcoming barriers in career advancement. Attendees will gain valuable insights from women leaders in the industry, explore professional development strategies, and learn how to foster more inclusive and supportive environments. Whether you’re looking to advance your career or support women in technology, this event offers a platform for meaningful dialogue and actionable takeaways.

Moderator: Brandy Alvarado-Miranda/ BAM! Marketing & PR Agency

Panelists:
- Nikki Ault, VP of Client Services, Coffman Media
- Kris (Siouxie Suru) Callahan, Marketing Manager, DetaiLED
- Carrie Garcia, US Business Development Manager, YCD Multimedia

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Moderators

Brandy Alvarado-Miranda

CEO/Owner, BAM! Marketing & PR Agency

Speakers

Emily Malone

Head of Live Events, Disguise

Nikki Ault

VP of Client Services, Coffman Media

Nikki Ault is the VP of Client Services at Coffman Media, LLC. Coffman Media delivers innovative digital signage solutions that help businesses drive growth, inform, inspire, connect, and captivate their audience. With over 18 years of customer service experience, Nikki oversees client... Read More →

Kris (Siouxie Suru) Callahan

Marketing Manager, DetaiLED

Kris Callahan is a dedicated marketing specialist at DetaiLED™ LED Solutions, with a strong focus on LED display technologies. While she brings over a decade of marketing experience, Kris is a fresh and passionate voice in the LED display and digital signage industry. Like many... Read More →

Carrie Garcia

US Business Development Manager, YCD Multimedia

Tuesday December 10, 2024 10:30am - 12:00pm PST
Keynote Stage

Networking/Special Event

12:30pm PST

A Fireside Chat with Montreal: Spanning the Spectrum of Content Strategies for Engaging the Public

Tuesday December 10, 2024 12:30pm - 1:15pm PST

Stage 2

Montreal is a city that showcases a unique concentration of artists, creative studios, and innovation hubs. This has given rise to groundbreaking ways of creating experiences in the public realm: participants from 3 Montreal Studios will jam about their origins, how their studios developed, and how their unique take on content production and innovation push the boundaries on engaging public space audiences. Moderated by Cheryl Catterall, active in this ecosystem since the late ‘90s, this unique panel will focus the light on the teeming creative environment of the city and expose different ways of thinking about content and user engagement.

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Moderators

Cheryl Catterall

Curated Technologies Strategy Lead, HKS

Cheryl has built her career on a passion for connecting people through storytelling. Her early academic and professional years as an architect and post-graduate training and experience working in performance design resulted in a practice at the crossroads of many disciplines, with... Read More →

Speakers

Amahl Hazelton

Producer - Strategy & Development, Moment Factory

Joy Marsal

Executive Producer, Gentilhomme Studio

Alexandre Simionescu

Principal, Float4

Mathieu St-Arnaud

Partner and Creative Director, Normal Studio

Tuesday December 10, 2024 12:30pm - 1:15pm PST
Stage 2

Conference, Content

12:30pm PST

Using AI and IOT Analytics to Prove ROI for Digital Signage

Tuesday December 10, 2024 12:30pm - 1:15pm PST

Stage 3

Join us to explore a case study of a long-term user of AI and radio frequency (RF) derived digital signage analytics to measure baseline and an applied impact on the customer journey and how this impacts ROI measurement and calculation. We will briefly describe the technology deployed but primarily focus on how the client has applied the data to make better customer experiences, digital signage deployment counts, and content to enhance the solution for Signet Jewelers brand, Zales.

Attendees will learn about:
• Innovation in digital signage measurement using AI/machine learning
• How to apply the AI derived data for triggering
• How to apply the AI derived data for scheduling
• How to use the AI derived data to protect and grow digital signage budgets

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Speakers

Maie Amer-Guerrera

VP Visual Merchandising and In-Store Experience, Signet Jewelers

Kalon Welch

EVP of Business Development, FastSensor

Tuesday December 10, 2024 12:30pm - 1:15pm PST
Stage 3

Conference, Technology

1:00pm PST

The Future of DOOH is Sustainable

Tuesday December 10, 2024 1:00pm - 1:20pm PST

Keynote Stage

Hassan Murad, CEO and Co-founder of Intuitive AI, will introduce OMX, a sustainable media platform that turns everyday moments into shoppable opportunities. Learn how brands and media companies can use OMX’s interactive digital signage to create new revenue streams, improve engagement, and support sustainability goals. With real-world examples, Hassan will highlight the platform’s potential to help brands expand their digital presence and drive meaningful impact. This session offers practical insights for leveraging this new media channel to grow your business.

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Speakers

Hassan Murad

CEO and Co-founder, Intuitive AI

Hassan Murad is the CEO and Co-founder of Intuitive AI. Since founding the company in 2017 with Vivek Vyas, Hassan has been focused on developing AI solutions that promote sustainability in practical ways. Their flagship product, Oscar Sort, is deployed at high-traffic locations like... Read More →

Tuesday December 10, 2024 1:00pm - 1:20pm PST
Keynote Stage

Expo Floor Talks, DOOH

2:00pm PST

Emerging Technologies Show Floor Tour - Led by DSF

Tuesday December 10, 2024 2:00pm - 2:45pm PST

TBA

Join fellow veterans of the practice of digital signage as you see new or emerging technology in the areas of connectivity, content management, interactivity, measurement, AI, and displays. This curated tour will include time with executive and technical experts on these technologies and how they are being implemented in real business scenarios.

Tuesday December 10, 2024 2:00pm - 2:45pm PST
TBA

Exhibit Hall