Digital Signage Experience (DSE) 2024

From retail to care facilities, affordable plug-and-play digital signage is booming in small and medium businesses. Readily available screens, devices, and software promise an easy entry point. However, lack of knowledge and overly simplified solutions can result in clunky systems that deliver poor user experience and are difficult to manage and maintain. In this session we’ll review the typical challenges faced by SMBs implementing plug-and-play signage, and explore real-world insights and "unlocks" for creating engaging and effective digital signage solutions.

Takeaways:
1) Typical challenges SMBs face in implementing plug-and-play digital signage
2) Common pitfalls that result in clunky systems and poor user experience
3) Insights for effective installations

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Taco Bell has heavily invested in digital menu boards for drive-thru as a key enterprise strategic initiative. Touching the highest number of guests, drive-thru has become the next frontier of Taco Bell’s digital initiatives to increase the percentage of known guests, increase customer loyalty, and drive check size. Taco Bell’s strategy for 2024 has included integration into their loyalty program, AI voice, and exploration of the ongoing role of AI, machine learning, and test and learn to dramatically accelerate their digital program.

Takeaways:

1. Learn about key experience initiatives that will reset customer expectations for drive-thru experience
2. Hear about how test and learn drives evolution, and the best practices Taco Bell has implemented
3. Understand how enterprise alignment drives innovation – and how Taco Bell has organized for success

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For any integrator or end user responsible for a large-scale deployment, this course offers real-world, pro-tips on how to anticipate, plan, and implement with success. As the saying goes, if you fail to plan – well, plan to fail. This session has been designed with the project planner in mind, and is hyper focused on the key steps, actions, and timelines required across the planning and deployment process: from discovery and objective setting, to architectural, infrastructure and network review – even partner selection – this course will identify and unpack everything you need to reduce risk, avoid failures, and ensure you’re digital signage project is ready to face the future.

Learning objectives:

1. Overview of the 6 key components vital to planning for large-scale digital signage network, including setting goals, defining objectives, and creating a timeline for deployment.
2. Assessment of the physical environment – how to tell if you’ll run into snafus and how to then prepare the environment for digital integration.
3. How to approach hardware selection including displays, media device, and the ever-important mounting systems based on the physical / structural requirements
4. Learn how to design an effective network infrastructure for digital signage, including considerations for CMS software selection that delivers the technical and content/advertising requirements
5. Key tips on successful installation implementation and how to anticipate those pain points that occur when and where you least expect them
6. Develop troubleshooting strategies for addressing common issues that may arise during the rollout

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In an era where airports serve as pivotal hubs for global connectivity and economic growth, the role of experiential digital signage platforms is becoming increasingly crucial. This conference delves into the emerging landscape where these digital innovations are reshaping the visitor experience within airport terminals, subsequently influencing the competitivity of the cities and regions they serve. Attendees will explore the strategic implementation of digital signage solutions to enhance visitor engagement, differentiate airports in competitive markets, and future-proof terminals against evolving trends and technological advancements.

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As virtual worlds and spatial experiences evolve our perception towards architectural design is gradually changing as a result. Inhabitants of physical spaces are looking for more immersive and sensory-filled experiences IRL (in real life). This session explores the importance of designing spatial experiences in harmony with architectural environments across industry verticals. From flagship retail to workplaces, experiential pop-ups, and across mixed realities, the ways we can deliver layered engagement have dramatically evolved. Opportunities to maximize storytelling and stimulate the senses can now take new depths and possibilities - unifying the best of the physical and virtual world.

Takeaways:
1. Discover how spatial design thinking can provide new perspective for immersive physical environments.
2. Learn about harmonic design principles and how they can be applied in digital experiences.
3. See what new possibilities advancements in transparent display technology open in physical spaces.

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The term “Immersive” has been highly successful in permeating various industries, from entertainment to education, promising heightened engagement and memorable experiences for audiences. But what qualifies as “immersive” when everything is “immersive”? What does the word “immersive” really mean and how can we assure quality?

In recent years, creators, designers, and experience makers have been constantly pushing and redefining the potential of human imagination through multisensory installations and unexpected locations, to a point where everything is immersive. Which prompts a critical question: are we lost in immersion?

This session aims to provoke reflections and spark conversations about the essence and evolution of immersive experience as an art form by examining format, technology, and location in new and upcoming ventures in this ever-evolving landscape of possibilities.

Takeaways:
1. Learn about the new format ventures and purpose behind technology.

2. Understand how the evolution of immersive experiences can affect the audience's perception.

3. Discover how any location (mall, airport, city, forest..) can become an attraction and generate KPIs through immersive content.

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Learning Objectives:

• Understand the basics of digital signage technology and its benefits
• Key factors to consider in planning; budget, content creation, hardware/software requirements
• Best practices for creating engaging and dynamic content
• Pitfalls to avoid; poor planning, inadequate maintenance, and lack of engagement
• Gain insights on how to measure the success of your project

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The AT&T Discovery District is a state-of-the-art, award-winning, public arts and entertainment district in downtown Dallas – and the DSE winner for Digital Signage Experience of the Year in 2022. Come hear the behind-the-scenes story of how the Discovery District became one of the nation’s most impressive media-rich public spaces. Roger will share the background that led to its development, highlight the individual media components that create the District’s state-of-the-art ecosystem, and discuss the District’s continuing impact as a beloved and sought-out public destination.

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