Digital Signage Experience (DSE) 2024

United Airlines is leveraging innovative approaches and technology with Sitecore's composable technology solutions to deliver customer-centric digital signage across the globe. United Airline's digital signage reaches over 35 million travelers each year in airports around the world. United Airlines in partnership with Americaneagle.com and Sitecore have rebranded and revamped the overall airport experience. Not only has the visual branding and UX been enhanced but new Engagement Cloud products from Sitecore are automating the right message to the right customer at the right time. From serving up unique flight and boarding information based on flight data to language-versioned content for multilingual flights join this session to learn more about the lessons learned and fantastic results proven by customer feedback.

Takeaways:
* Best practices & innovative ideas to automate personalization at scale for a digital sign
* How to leverage personalization and automation technology to improve signage engagement with end users
* How to leverage technology to scale the authoring efforts to scale digital signage

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In this panel discussion led by Bob Bonniol from MODE, designers from TAIT and MODE discuss projects ranging from the recently opened Pier 57 with Google in NYC, Currents at the former Niagara Power Station, and The Avenues in North Riyadh Master Planning Phase with Melk, Pentagram, Benoy Architects, and giga-developer Majid Al-Fatim. The panel will focus on recent developments with AI, active sensing systems, media control, and other technologies that are combining to make placemaking dynamic and malleable, as well as the cultural, and programmatic advances of repurposing urban spaces to bring new life and activation that drives gathering, traffic, purpose, and joy! We'll dive deep into how generative and machine-learning based AI is combining with show control systems to make every experience of a space unique, and personalized, while also delivering incredible capacity to measure experience, and convert audience to community.

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As the DirectView LED technology matures, we are increasingly faced with the introduction and adoption of new marketing terms to describe the various advancements. However, not everyone is using these terms consistently, which leaves much room for confusion on the part of the buyer. George will lean on his years of experience in this space to help customers navigate the new terminology and the real benefits that can be realized.

Takeaways:

1. What exactly do we mean when we say FlipChip, COB, GOB, microLED, miniLED, etc.? 
2. How do these technologies work and how are they manufactured? 
3. What benefits do these advancements bring (or not), and the impact on your project ROI?

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Join us to explore a case study of a long-term user of AI and radio frequency (RF) derived digital signage analytics to measure baseline and an applied impact on the customer journey and how this impacts ROI measurement and calculation. We will briefly describe the technology deployed but primarily focus on how the client has applied the data to make better customer experiences, digital signage deployment counts, and content to enhance the solution for Signet Jewelers brand, Zales.

Attendees will learn about:
• Innovation in digital signage measurement using AI/machine learning
• How to apply the AI derived data for triggering
• How to apply the AI derived data for scheduling
• How to use the AI derived data to protect and grow digital signage budgets

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