Digital Signage Experience (DSE) 2024

Illuminating Creativity: Infusing Playfulness in Tech-Driven Experiences

How can a playful approach drive innovation in immersive technology? Craig Winslow explores the importance of infusing creative curiosity and joy into Winslow Studio's immersive projection projects, which combine art and technology. Through personal stories, challenges, and triumphs, he reveals how a playful mindset can lead to breakthroughs, surprise, and inspiration, even in the most tech-heavy environments. Attendees will discover how embracing play can unlock creativity while keeping the human spirit at the center of digital experiences.

Key Takeaways:

• Rediscover the importance of play and why it’s crucial in unlocking innovative concepts within tech-driven projects.
• Develop strategies for maintaining artistic integrity and imagination in the face of technological complexity.
• Understand how to blend storytelling, design, and technology to create meaningful and memorable experiences.
• Tips for fostering playfulness within your teams and workflows, even in high-pressure, results-oriented environments.

The session is open to DSE All-Access and Conference pass holders as well as LDI VIP Pass holders. Individual tickets are available for $79.

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Dane Mathews will explore the evolution of break-through omni-channel experiences centered around driving customer loyalty and brand engagement, and how Taco Bell is leveraging their innovative spirit to reimagine how technology is used within their restaurants and beyond. Attendees will hear firsthand how Taco Bell is harnessing the power of collaboration to develop a new breed of restaurant experiences.

Key Takeaways:

1. Omni-channel execution drives both opportunity and complexity
2. Customer experience and team member experience must evolve together to drive outcomes
3. Agile transformation paves the path to next – in a brand with strong customer loyalty, you need to hold on to what makes the brand the brand, while constantly striving for new ways to drive engagement through innovation and iteration
4.  Technology will change everything, and then change it again

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In this talk, Gentilhomme CEO and Creative Director, Thibaut Duverniex will explore the intersection of digital and physical realms, where storytelling and world-building come together to create immersive and transformative experiences in entertainment. Discover the techniques and artistry behind crafting impactful experiences that captivate and inspire audiences regardless of the medium.

Takeaways to include:

1. Creating Impact for Stakeholders: Immersive experiences should not only captivate audiences but also deliver measurable value to stakeholders. Aligning creative vision with business objectives ensures that every project drives engagement, brand loyalty, and revenue growth.
2. The Medium is Not the Message: The essence of a story should transcend the medium through which it is told. The core message and emotional resonance of a narrative are what truly matter, regardless of whether it is delivered digitally, physically, or both.
3. Hiding Technology to Create Magic: Master the art of seamlessly integrating technology to make it invisible to the audience, creating a magical experience that captivates without distraction.
4. Creating Entertainment at Scale: Learn effective strategies for producing high-quality, large-scale entertainment that stays consistent and engaging across diverse platforms.

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