Digital Signage Experience (DSE) 2024

Taco Bell has heavily invested in digital menu boards for drive-thru as a key enterprise strategic initiative. Touching the highest number of guests, drive-thru has become the next frontier of Taco Bell’s digital initiatives to increase the percentage of known guests, increase customer loyalty, and drive check size. Taco Bell’s strategy for 2024 has included integration into their loyalty program, AI voice, and exploration of the ongoing role of AI, machine learning, and test and learn to dramatically accelerate their digital program.

Takeaways:

1. Learn about key experience initiatives that will reset customer expectations for drive-thru experience
2. Hear about how test and learn drives evolution, and the best practices Taco Bell has implemented
3. Understand how enterprise alignment drives innovation – and how Taco Bell has organized for success

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For any integrator or end user responsible for a large-scale deployment, this course offers real-world, pro-tips on how to anticipate, plan, and implement with success. As the saying goes, if you fail to plan – well, plan to fail. This session has been designed with the project planner in mind, and is hyper focused on the key steps, actions, and timelines required across the planning and deployment process: from discovery and objective setting, to architectural, infrastructure and network review – even partner selection – this course will identify and unpack everything you need to reduce risk, avoid failures, and ensure you’re digital signage project is ready to face the future.

Learning objectives:

1. Overview of the 6 key components vital to planning for large-scale digital signage network, including setting goals, defining objectives, and creating a timeline for deployment.
2. Assessment of the physical environment – how to tell if you’ll run into snafus and how to then prepare the environment for digital integration.
3. How to approach hardware selection including displays, media device, and the ever-important mounting systems based on the physical / structural requirements
4. Learn how to design an effective network infrastructure for digital signage, including considerations for CMS software selection that delivers the technical and content/advertising requirements
5. Key tips on successful installation implementation and how to anticipate those pain points that occur when and where you least expect them
6. Develop troubleshooting strategies for addressing common issues that may arise during the rollout

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Learning Objectives:

• Customization & Collaboration: From Displays to Content
• AI and Machine Learning for the End User Experience: Behind the Scenes
• Personalization & Content Automation: From Delivery to Engagement
• Ongoing Ownership & ROI Beyond Scalability: Top 5 Ways to Add Value

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Learning Objectives:

• Understand the basics of digital signage technology and its benefits
• Key factors to consider in planning; budget, content creation, hardware/software requirements
• Best practices for creating engaging and dynamic content
• Pitfalls to avoid; poor planning, inadequate maintenance, and lack of engagement
• Gain insights on how to measure the success of your project

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As the DirectView LED technology matures, we are increasingly faced with the introduction and adoption of new marketing terms to describe the various advancements. However, not everyone is using these terms consistently, which leaves much room for confusion on the part of the buyer. George will lean on his years of experience in this space to help customers navigate the new terminology and the real benefits that can be realized.

Takeaways:

1. What exactly do we mean when we say FlipChip, COB, GOB, microLED, miniLED, etc.? 
2. How do these technologies work and how are they manufactured? 
3. What benefits do these advancements bring (or not), and the impact on your project ROI?

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