Digital Signage Experience (DSE) 2024

The recent proliferation of AI solutions has everyone thinking they need to integrate AI into their digital signage workflows, with very little practical knowledge of how to get it done. But look beyond the AI hype cycle, and you’ll find many practical solutions that use AI and machine learning to keep content fresh and engaging. Join Korbyt CTO George Clopp and this esteemed panel of AV pros for an enlightening discussion on how they’re helping their clients harness the power of AI to supercharge their content strategies.

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In the dynamic landscape of digital signage, one technology stands out as a beacon of innovation: transparent LED displays.  

This session will delve deep into the transformative potential of transparent LED displays, exploring their role in revolutionizing how we interact with digital content in various environments. From retail to hospitality, corporate spaces to entertainment venues, transparent LED displays are reshaping how we engage with information and branding.

Through engaging visuals, case studies, and real-world examples, attendees will gain a comprehensive understanding of the capabilities and applications of transparent LED technology. We will explore the impact of Transparent LED technology in MGM’s T-Mobile Area, an early adaptor of transparent technology, the holistic integration of these displays into architectural designs, their ability to blend seamlessly with surroundings while delivering vibrant content, and their immense impact on enhancing customer experiences.

Attendees will be equipped with insights into the future trends and possibilities of transparent LED displays, empowering them to leverage this groundbreaking technology to create immersive and unforgettable digital experiences AND get an inside scoop on the success of T-Mobile Arena.

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Join your colleagues for lunch and thoughtful networking. Table topics: 
1.    AI
2.    Content Creation
3.    Content Management/CMS
4.    Digital Out-of-Home (DOOH)
5.    Education
6.    Future Trends
7.    Immersive/Experiential
8.    IT/Systems Integration
9.    Retail Media
10. Workplace

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Digital Signage can power social amenities for cities. How do we create the modern water fountain for power? From this session, we will showcase winning digital signage examples of how the industry can bring real change to city infrastructure.

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United Airlines is leveraging innovative approaches and technology with Sitecore's composable technology solutions to deliver customer-centric digital signage across the globe. United Airline's digital signage reaches over 35 million travelers each year in airports around the world. United Airlines in partnership with Americaneagle.com and Sitecore have rebranded and revamped the overall airport experience. Not only has the visual branding and UX been enhanced but new Engagement Cloud products from Sitecore are automating the right message to the right customer at the right time. From serving up unique flight and boarding information based on flight data to language-versioned content for multilingual flights join this session to learn more about the lessons learned and fantastic results proven by customer feedback.

Takeaways:
* Best practices & innovative ideas to automate personalization at scale for a digital sign
* How to leverage personalization and automation technology to improve signage engagement with end users
* How to leverage technology to scale the authoring efforts to scale digital signage

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In this panel discussion led by Bob Bonniol from MODE, designers from TAIT and MODE discuss projects ranging from the recently opened Pier 57 with Google in NYC, Currents at the former Niagara Power Station, and The Avenues in North Riyadh Master Planning Phase with Melk, Pentagram, Benoy Architects, and giga-developer Majid Al-Fatim. The panel will focus on recent developments with AI, active sensing systems, media control, and other technologies that are combining to make placemaking dynamic and malleable, as well as the cultural, and programmatic advances of repurposing urban spaces to bring new life and activation that drives gathering, traffic, purpose, and joy! We'll dive deep into how generative and machine-learning based AI is combining with show control systems to make every experience of a space unique, and personalized, while also delivering incredible capacity to measure experience, and convert audience to community.

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Montreal is a city that showcases a unique concentration of artists, creative studios, and innovation hubs. This has given rise to groundbreaking ways of creating experiences in the public realm: participants from 3 Montreal Studios will jam about their origins, how their studios developed, and how their unique take on content production and innovation push the boundaries on engaging public space audiences. Moderated by Cheryl Catterall, active in this ecosystem since the late ‘90s, this unique panel will focus the light on the teeming creative environment of the city and expose different ways of thinking about content and user engagement.

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